For executives, transforming an enterprise is always difficult, but when an enterprise is highly profitable – digital transformation is even harder. The temptation to follow the maxim, “Don’t fix what isn’t broken,” is just too compelling. “When you average 8% same-store sales [growth] for 35 years, it can breed a sense of, ‘Why do we need to change? Things are working,'” John Mackey, CEO of Whole Foods, said in a recent interview with The Wall Street Journal. Today, however, Whole Foods is struggling to compete with other lower priced grocery stores that have embraced organics and healthier foods. If you take your eye off the game for a second, consumers will change directions on you.