Translating time into dollars matters far more to many CEOs I’ve spoken with versus what platform their applications are running on.

What matters most is getting all they can out of every hour their business is operating.  They are all focused on getting beyond the constraints that held their growth back in the past – everyone wants a growth accelerator today. 

For manufacturers especially, this includes applications with depth of functionality that can be quickly deployed regionally, and in more cases than ever, globally as well.  Line-of-business leaders want applications that make an immediate impact on their entire value chain.

Just having a cloud strategy is not enough for any enterprise software company anymore. Owning the pain prospects and customers go through daily to get work done is all that matters. 

Every application and platform component needs to contribute to the goal of reducing customer’s challenges of doing business …