Customers are quickly reinventing how they choose to learn about new products, keep current on existing ones, and stay loyal to those brands they most value. 

The best-run companies are all over this, orchestrating their IT strategies to be as responsive as possible.

The luxury of long technology evaluation cycles, introspective analysis of systems, and long deployment timeframes are giving way to rapid deployments and systems designed for accuracy and speed.

CIOs need to be just as strong at strategic planning and execution as they are at technology.  Many are quickly prioritising analytics, cloud and mobile strategies to stay in step with their rapidly changing customer bases. 

This is especially true for those companies with less than $1 billion in sales, as analytics, cloud computing and mobility can be combined to compete very effectively against their much bigger rivals.

What’s driving CIOs – A look at technology priorities

Gartner’s …