Last week I explored how small data, rather than big data, can be a critical component of the Internet of Things.
To drive the point home I went looking for more examples of companies using both small and big data to improve decision-making.
I stumbled across an innovative startup out of Boston named Ovuline who has built a mobile app for women trying to have children.
The app uses data to predict when they are most likely to conceive. You heard that right. Women provide a variety of personal and heal