Twilio has appointed Google Hangouts inventor Chee Chew as chief product officer, helping developers create more immersive experiences for customers.

Chew has more than 25 years of experience helping businesses such as Amazon, Hewlett-Packard, Google and Microsoft improve the ways customers engage with their brands.

For example, in his latest role as vice president of consumer engagement at Amazon, he helped improve its mobile shopping experience.

As vice president of engineering at Google, Chew was instrumental in the development of Google Voice, Google Hangouts Seattle/Kirkland’s Google Chrome, enabling customers to communicate more effectively and be more productive throughout their day.

“As an engineer by trade, I’m extremely passionate about helping Twilio continue to build APIs and SDKs that will empower developers,” said Chew. “I’m excited to join Twilio and help developers and innovative businesses around the world build contextual and intelligent communications that will reinvent how companies engage with their customers.”

Chew will use his experience working with developers to help Twilio focus on customer experience, enabling other businesses to offer enhanced contextual and intelligent communication to their clients.

He will sit on the executive leadership team and report to Twilio co-founder and CEO Jeff Lawson.

“Chee brings an incredibly unique combination of skills and experiences to Twilio – from running customer engagement for the world’s largest e-commerce company to leading the invention of Google Hangouts,” said Lawson.

“Chee’s leadership in building outstanding products, teams and companies will be a great addition to the Twilio executive team.”