As small and medium businesses (SMBs) continue to increase their use of cloud services, web hosters have been asking, “How can I leverage this opportunity to better serve my customers’ needs and grow my business?” Here are some tips on how offering a competitive core bundle and upselling value added services can be a successful way to increase your average revenue per user (ARPU), reduce churn and differentiate your services.

 

•    Increase ARPU – To increase the revenue your customers generate, you need to continuously offer them new services. Upselling and cross-selling additional services and products—both during and after the point of sale—will play a major role in maximizing revenues from your existing customer base.

•    Reduce customer churn – Customer retention is the litmus test of your ability to differentiate yourself as a service provider and demonstrate to your customers you understand their needs. Studies show that when SMBs buy additional services through their Web service provider, they are less likely to leave. You can also differentiate yourself by engaging customers with great service; educating them on how to derive the greatest value from the solutions they purchase from you; and offering them outstanding support.

But how can you determine which solutions SMBs need? Our Parallels SMB Cloud Insights™ research can help give you the answers:
 

30% of SMBs plan to add site building tools in the next three years – to capture your fair share, offer Parallels Web Presence Builder, a full-featured website design tool that any SMB can use. With Parallels Web Presence Builder, you can attract new customers and differentiate your services by offering try-and-buy evaluations or configuring a freemium website offer and upselling to paid or hosting packages.

50% of US SMBs have or plan to build mobile websites – with the highest growth in next three years. The time to start selling mobile optimized websites is now and UNITY Mobile will enable your customers to quickly create and publish a mobile site that run on any mobile phone and tablet. You can offer mobile services bundled or as standalone and UNITY Mobile products also offer you upsell options.

 

44% of SMBs are concerned about security – Web Hosters can help reduce security fears by upselling key services such as StopTheHacker, a great website security solution to help your customers prevent, detect and quickly recover from hacker or malware attacks. Another important application is CloudFlare, which extends your network globally with 23 points-of-presence on four continents, making your customer’s websites load twice as fast, while keeping them safe and optimized.

 

If you’re an Infrastructure Provider, you should offer server-wide services to protect your customers, secure your reputation and improve customer satisfaction – Parallels Premium Antivirus and Parallels Premium Outbound Antispam are two must-have applications. With Parallels Plesk Panel Power Pack you can extend Parallels Panel capabilities with high-value add-ons. As an example, Panel Power Pack includes five mailbox licenses for Kaspersky Antivirus server-side e-mail scanning software. These licenses are resalable, so you can use them to upsell your customers to additional mailbox protection, you can also upsell to an unlimited per server license.

 

Leslie McGuire
Channel Marketing Director