The phrase that whoever “Fails to Plan” actually “Plans to Fail” also applies to cloud computing. Many organisations are therefor putting together a cloud strategy. The question is whether the establishment of a company-wide cloud strategy is the right way. After all, the use of Cloud is not an end but a means, or as the IT manager of a large Dutch retail organisation recently succinctly put it: “For us cloud is not a strategy, but a useful set of tactics”.