More than with previous technological (r)evolutions a side effect of cloud computing seems to be an increase in the degree of centralisation and concentration, not just within company organisations, but particularly in the wider commercial market. This is the most obvious with Software as a Service, where providers such as AirBNB, Uber, but also earlier cloud services such as LinkedIn and Google Search quickly established a ‘winner takes all’ distribution of market share and thus market power. And also in Infrastructure as a Service, we see an quickly diminishing number of suppliers still having the illusion that they can keep up with the gorilla in this market.