All the Cloud players—both service providers as well as the software and hardware vendors—are missing critical elements of the big picture. From the perspective of the enterprise customer, the transformative nature of the Cloud is but one of many disruptions to the organization. There are global marketplace challenges, regulatory issues, organizational and process changes, as well as disruption across the breadth of IT, from the rise of mobile technologies to Cybersecurity to the Cloud. Cloud Computing is an important part of this story to be sure, but it is but one of many concerns facing the C suite.