We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers’ relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual business failure. The real and more difficult question, in developing microservices-based applications, is this: What’s the best combination of cloud services and tools to use to get the right results in the specific business situation in which you need to deliver what your end users’ want. Considering that new streams of IoT data are already raising the stakes on what end users expect in their mobile experiences, the versatility and power of cloud services is going to become the key to innovation that’s meaningful in the market.