If you were to ask EMC or VMware whom they consider their major threat and competition you’d be easily forgiven for being mistaken to think it was NetApp, HP or offerings such as Hyper-V. The current cloud era has undoubtedly been spearheaded by the likes of Google, Amazon and Facebook. It is here where EMC and VMware face their biggest challenge of remaining relevant and cutting edge in a market that demands automation, simplicity and speed of deployment.