As the lead in managing an organization’s information technology platform, infrastructure and operations (I&O) professional have typically been focused on the technical aspects of provisioning, management, governance and security. This represents only 44% of the IT value chain. While excellence in delivering these component is essential, it is not sufficient. In today’s business environment, the true I&O professional also provides crucial support to the other 56%, the so-called front end of the chain. Here in the front-end is where IT management superstars enable corporate agility and flexibility to their business line and acquisition cohorts. This is also why in the cloud computing age, cloud service brokerage (CSB) is so revolutionary.