Businesses live and die by their ability to sell. Despite common belief, the key to successful selling in the cloud doesn’t rely on the technology infrastructure behind the scenes — the real key is in billing.
In essence, a cloud solution is an agreement between the vendor and the user. The ability to monetize that agreement is the heart of how to sell in the cloud. The more customers using your solution, the more revenue you create. To ensure a steady and predictable revenue stream the back end systems need to be able to support it.
The temptation with any sales process is to sell the sizzle; however, in a cloud environment, function is what’s important. Simplicity is key – from account creation to managing payment processes, billing, and user management, making these processes as simple as possible will make signing up new customers much easier.