Many firms still dismiss the importance of social networking and some of them even ban employees from using these services while in the workplace. They think that “social” starts and ends with Facebook, Twitter, MySpace and other networks that might be best described as informal, consumer level and perhaps even fun.
It would be unfair to blame these old traditionalists who have dug their heels in and insisted that their traditional trading systems don’t need fixing, let alone reinventing. It has been a so-called ‘paradigm shift’ and a change in mindset toward social is sometimes a lot to ask for.