Software AG has launched an online shop for development components in a bid to make cloud application development easier for enterprises.

The Digital Marketplace allows programmers at enterprises to choose and use the essential IT development components they need to solve their business problems. The stock on offer includes solution accelerators, business process models, application components, adapters and industry frameworks. Clients can also get fully-fledged systems created by Software AG’s partners and customers.

Software AG says it has two million developers and an expanding partner base contributing to the online resource. Visitors to the site can browse and take inspiration from industry-specific use cases and – if they fit the bill for the client’s own installation – download components of the systems described.

The vendor was compelled to set up the resource as the model for software purchase and consumption is changing, said Eric Duffaut, Chief Customer Officer for Software AG. “Digitisation is changing everything. Enterprises and governments have to develop and implement their unique digital strategies to meet customer and citizen expectations,” said Duffaut.

The hub is designed to make the increasingly complex world of cloud computing less threatening to the enterprise buyer, many of whom are not particularly technical, according to Duffaut. “These are not run-of-the mill investments and every one is a strategic decision. The Digital Marketplace will make digitisation easier, based on the collective experience of Software AG, our partners and customers.”

Meanwhile, partners will have a new channel to market, said Harish Dwarkanhalli, the Global Delivery Head of Software AG partner Cognizant’s Integrated Process Management practice. “Co-innovation is a key part of the value to our mutual clients. The Digital Marketplace is a new way to highlight the innovation, frameworks and thought leadership we’ve developed.”

Cognizant is using the online market to launch its Intra Day Liquidity Monitoring (ILM) system to clients.