Leading cloud-centric IT organizations are establishing core capabilities to improve productivity, control costs and provide a highly responsive end-user experience. Key steps along this journey include creating an end-user cloud services catalog, automating workflows and provisioning, and implementing IT showback and chargeback. In his session at 19th Cloud Expo, Mark Jamensky, executive vice president of Products at Embotics, walked attendees through an in-depth case study of enterprise IT management products provider Serena Software and its journey to enhancing ITaaS and IT cost visibility capabilities. The session shared best practices, lessons learned and key technologies used along the way.