Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office.
In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strategy, Replenishment Services, the Echo/Alexa voice recognition control platform, strategic investments of its Alexa Venture Fund, strategic partnerships with 30+ major consumer package goods companies and the 50-60 million current Prime customers.
If you are developing products, services or platforms for IoT, you don’t want to miss this session. Amazon does not just want to dominate the backend cloud storage, compute and analysis capabilities for IoT data. This is not an incremental, small potatoes effort. It will use its usual low-cost, market share grabbing approach to stake out a large chunk of the IoT market, especially in the Connected Home and office. This will have significant impacts on Google, Apple, ATT, Comcast and other major and minor IoT players.