Last week I mentioned to one of my U.S.-based colleagues that I would be out of office for three days at the Irish National Digital Week (NDW16), taking the opportunity because the event was being held in Skibbereen, just a few kilometres down the road from my home office. He asked, “Surely an event of that type would be held in Dublin?” And I replied, “Well there’s a story here that needs to be told; one that will have profound implications for business in Ireland and probably internationally”.