Digital Transformation (DX) is not a “one-size-fits all” strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta will explain how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor progress, and never forget that their enterprise is in a day-to-day battle for survival.