Customer self-service is a theme that is spreading across a number of industries. As a result, numerous jobs, including those in IT, are changing or becoming obsolete, while industries are becoming more efficient. Cloud computing is a key technology enabler in making these changes possible. Last week I spoke at the IBM Edge 2013 MSP summit in Las Vegas, where self-service through automation was emphasized at a number of sessions, with the IBM PureSystems family of products as an enabler.
Managed Service Providers (MSPs) are a segment of the IT ecosystem that needs to pay attention to this trend. It should be an important element that cannot be overlooked while developing their cloud strategy.