For most C-level executives (and most of the rest of the planet too), the concept of ‘risk’ is generally first perceived as a negative. The notion of risk as a business positive (or a ‘business enabler’ even) is fanciful, flaky and fraught with fallibility – isn’t it?
This proposition is not as feeble as it sounds and there are a number of reasons why this is so.
First, let’s be essentially mathematical about this for a minute. If John Maynard Keynes, Milton Friedman, Adam Smith or (insert your favorite economics guru here) have taught us anything, it is that business should be about measurement.