The European Commission acknowledges that Europe must become more ‘cloud active’ to stay competitive in the global economy. And while public cloud adoption in the EU is increasing, it is fragmented in some areas and lags the US by some 3- 5 years. IDC’s recent study “Cloud in Europe: Uptake, Benefits, Barriers, and Market Estimates” assesses the European cloud market, identifies key cloud barriers, and makes straightforward recommendations on how to remove them.