Rackspace has announced that they are incorporating their commitment to open source cloud into their official company branding.

The hosting provider is using the tagline “the open cloud company” as part of its logo, reaffirming their belief in the cloud.

This comes after their strong second quarter results for 2012, which included a yearly increase of 29% on net revenue, up to $319 million (£204.1m), up 5.9% from the previous quarter.

Rackspace’s net income grew 43% year on year to $25m (£15.9m), with their adjusted earnings before interest, tax, depreciation and amortisation (EBIDTA) calculated at $112m (£71.7m), a 37% yearly increase.

The company’s shares also shot up to $54.62 (£35) per share, a jump of over 10%.

Rackspace, of course, is trying to promote open source cloud computing through their OpenStack programming code, unveiled in 2010, which they are trying to make a …