Accenture outlines future of cloud and data analytics in sport

Accenture 3Although the digital age has created a wealth of opportunities for organizations to create new revenue streams and attract new audiences, maintaining engagement of these customers is becoming an increasing difficult job, according to Accenture’s Nick Millman.

The availability and ease of information in the 21st century has created a new dynamic where consumers are now becoming increasingly competent at multi-tasking and operating several devices, which has made the task of keeping a viewer’s attention throughout the course of a sporting event more challenging. Millman, who leads the Big Data & Analytics Delivery at Accenture, are using this dynamic to create new engagement opportunities for the Six Nations.

“There will be a number of people who will watch the entirety of a match, however there will be others who will be playing with their tablet or phone and enjoying the multi-screen experience,” said Millman. “To keep the level of engagement, sports need to become more digital themselves, providing more insight and data to fans who are watching the game. Ideally you want them to be on their phone looking at something which is relevant to the game as opposed to Facebook or what their friends are doing.”

Accenture first teamed up with the Six Nations as a technology partner four years ago, where the initial partnership focused on demonstrating the company’s mobility capabilities through creating the official app. What started as a basic app now acts as a delivery platform where Accenture can showcase their data analytics capabilities, processing more than 2 million rows of data per game and creating visuals in (near) real-time to tell a different story behind the sport itself.

The data itself is not necessarily the greatest use to the fans, so Accenture has brought in rugby experts year-on-year to help understand the nuances of the information. This year Nick Mallet, Ben Kay and David Flatman helped the team tell the story. This is the same in the business world. Data analysts themselves may not be able to make the right decisions when it’s comes to the application of the data, as they wouldn’t understand the market in the same way as a Managing Director who has been in the industry for 30 years. The application of data in sport and the business world will only be effective when it is merged with expertise and experience to provide context.

Accenture 2“One of the interesting things which we saw is that there is now an interesting dynamic between data driven decisions and gut feel,” Millman highlighted. “In some cases when you are watching the game you may think that one player would be considered the best on the park, but the data tells a different story. Seeing one hooker for example hit every line out perfectly might make him look like the most effective, but the data might suggest the opposition hooker who produced several small gains when carrying the ball had a greater impact on the game.

“This can translate into the business world also, as a marketing team may have a better feel about a product which it wants to push out to the market, but the data team have evidence which shows resource should be focused on a different area of the business,” said Millman. “I don’t think there is a right answer to what is better, data driven decision making or intuition, but it’s an interesting dynamic. The successful businesses will be the ones who are effective at blending the data and the skills to come to the right outcome.”

While the role of analytics is becoming more prominent in sport and the business world, there is still some education to be done before the concepts could be considered mainstream. Analytics may be big business in the enterprise segments, but there are still a large proportion of SMBs who do not understand the power of data analytics for their own business. The ability to cross sell, develop a stronger back story of your customer, maintain engagement or even implement artificial intelligence programs is only available once the core competencies of big data and analytics are embraced within the organization.

Accenture 1For Accenture, wearables and IoT are next on the horizon and potentially virtual reality in the future. This year the app was available on the Apple watch, as Millman is starting to see trends which could shift the consumption of data once again.

“It’s still early days, but some of the consumption of data is likely to shift from tablets and smartphones,” said Millman. “Like it shifted from desktops to laptops to smartphones and tablets, it may shift to wearable devices in the future.

“Also this year we build a prototype using virtual reality to immerse people into the rugby experience. I’m not sure VR will become mainstream in a sporting context in the next 12-18 months but I think increasingly VR and AR (augmented reality) will become a part of the sports viewing experience.”

Atlassian launches Bitbucket Pipelines

Door to new opportunityAtlassian has announced a number of new developments within its team collaboration software portfolio, including the launch of Bitbucket Pipelines platform.

The new platform extends its cloud-based Bitbucket code repository to provide teams with entire continuous delivery workflows from source to deployment in the cloud. The team claim the new proposition helps developers who are struggling to apply on-premises continuous integration and delivery tools as software development and production applications are shifting into the cloud.

“Atlassian is helping teams across all industries do amazing things. We’re helping developers at Cochlear build aural implants to help people hear, The Telegraph to inform millions of readers each day, and Lufthansa Systems to provide IT services for everything from aviation safety to entertainment,” said Sri Viswanath, CTO, Atlassian. “The common thread between these teams and your own is the need to work smarter and faster. We’re seeing more and more of these teams choosing to collaborate in the cloud. In fact, over half of our customers choose to collaborate in the cloud and an even higher number of new customers select our cloud offerings.”

Elsewhere, the team also launched a native mobile platform to increase connectivity between departments who are using the Confluence and JIRA tools, building on the enterprise mobility trends, as well opening up its JIRA Service Desk product, to developers to build add-ons that create and update requests or extend JIRA Service Desk’s automation capabilities to react to changes in requests.

The company has also joined the Open API Initiative and replace the company’s existing API documentation, using a custom site generator, RADAR and it has released this software as open source to be used by any Open API provider.

“Collectively, we have a lot to gain from an open, widely accepted definition language for REST APIs,” said Viswanath. “We’re committed to actively contributing to the standard and are now a member of the Open API Initiative and the Linux Foundation, alongside industry leaders like Google, Microsoft, PayPal and others.”

An update on security in the hybrid cloud: Where do we go from here?

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Even in mid-2016, very few who are serious about cloud computing will tell customers that out of the box public cloud services are as secure as their corporate data centres. At the same time no-one would suggest introducing mission critical applications and data into a brand new data centre environment without first planning and implementing proper physical, network, server, and application security controls.

Many organisations distrust moving corporate data and application assets into the public cloud. Loss of control of these assets is the most common reason stated; this is code for loss of control over the security aspects of the environment. To answer this, public cloud providers have developed some form of Shared Security Responsibility model.

For example, Amazon Web Services states that they are responsible for security of the physical plant as well as the separation between accounts or instances, while customers are responsible for building security into the solutions they deploy into their cloud account or instance. In other words, AWS is responsible for the security “of” the cloud and the customer is responsible for security “in” the cloud.

An often used solution that many organisations undertake in the separation of front end or presentation layers and the data aspects of a service into a hybrid cloud. This does not preclude any security deployment best practices that we will speak about but provides a level of comfort for organisations that their data is under their lock-and-key.  While hybrid cloud does not provide as much costreduction, flexibility or elasticity as “going public”, it does help the customer organisation feel more secure, in their decision.

Given the customer’s responsibility of security “in” the cloud, the customer needs to approach security around public cloud hosted instances in a similar (if not the same) manner that they approach corporate data centre hosted applications. Virtualised software components are available for everything from firewalls, to identity management, to intrusion detection, to virus checking, and many other aspects of the security landscape. If you wouldn’t deploy an application into your corporate data centre without a perimeter firewall, why would you deploy it into a cloud environment without the same technology?

When choosing a public cloud provider, it is prudent to look into the provider’s track record when it comes to security incidents. Again the provider is responsible for security “of” the cloud, so knocking a provider for a customer’s lack of proper security controls would be unfair. Most if not all public cloud providers publish data on their ability to protect their data centres and the overall cloud provisioning environment. So, do your homework.

Another aspect of the provider’s environment that may be useful in making an appropriate choice is evaluating the tools that the provider deploys to help a customer secure the environment. Once again using AWS as the example, they provide a list of security focused tools including:

  • WAF: AWS WAF is a web application firewall that helps protect your web applications from common web exploits. WAF controls which traffic to allow or block to web applications by defining customisable web security rules.
  • Security groups: A security group acts as a virtual firewall that controls the traffic for one or more instances. When an instance is launched it is associated with one or more security groups. Rules are added to each security group that allow traffic to or from its associated instances.
  • Network access control lists (ACLs) – A network access control list (ACL) is an optional layer of security for your virtual private cloud (VPC) that acts as a firewall for controlling traffic in and out of one or more subnets.
  • Virtual private gateway (VPG) – By default, instances launched into a virtual private cloud (VPC) can’t communicate with an external network. You can enable access to an external network from a VPC by attaching a virtual private gateway to the VPC, creating a custom route table, and updating your security group rules. IPSEC tunneling and connection to a Hardware VPN are supported.
  • Inspector: An automated security assessment service that helps improve the security and compliance of applications.
  • Identity and access management (IAM): Role based identity and access management for AWS account and logins.

Microsoft Azure provides many similar features to assist in securing environments in the cloud. One interesting option available from Microsoft is Azure Stack. Azure Stack is a hybrid cloud platform that allows an organisation to host a functional Azure deployment on premise, in their own corporate data centre. Not only can the on-premise environment be setup to interact (as expected) with Azure online resources, it is also managed from the same management console as the online environments.

Finally, when speaking of hybrid cloud environments, the customer has to prepare the corporate data centre environment properly with sufficient rigour to ensure security on their end. The corporate side of the VPN needs to be secured with the appropriate tools (Firewalls, IDS) and monitored as any other corporate environment.

Many organisations are struggling to balance the benefits of public cloud (lower costs, elasticity, scalability and flexibility) with concerns about security. While public cloud still does not provide the comfort level of hosting applications in the corporate data centre, it is evolving as an attractive option even for those who need a higher level of security. Hybrid cloud is one possible way to balance these needs if an organisation views the public cloud as an extension of the corporate data centre while planning for and implementing security “in” the cloud as if it were another data centre that they have access to.

Capgemini and Siemens team up to make buildings smarter

Iot isometric flowchart design bannerCapgemini and Siemens’ Building Technologies division have announced a new partnership to develop analytics-based services for the smart buildings space.

The new team will focus on developing the Siemens Navigator platform to produce an enhanced IoT management platform featuring asset management and analytics technology. The objective of the technology will be to increase energy efficiencies of the buildings, as well as the lifecycle potential of their customers’ real estate assets.

Siemens claims customers using their platform currently save 10.5 million tons of CO2 per year, though by incorporating Capgemini’s IoT, data analytics, and cloud capabilities, the ambition is to extend and drive this digital transformation project, in a phased approach.

The smart building industry has been gathering momentum in the last few months, though hasn’t been grabbing the same headlines as autonomous cars or the overarching smart cities projects. One estimate puts market value as high as $36 billion in 2020, highlighting that buildings can consume anywhere between 20-40% of the total energy intake of a country, creating a lucrative market for potential IoT vendors. While energy efficiency is one of the more obvious drivers for smart buildings initiatives, safety and security factors have also enhanced the growth of this market.

“The Internet of Things is a massive accelerator for digital transformation,” said Capgemini’s Olivier Sevillia. “Building a consistent strategy and providing an innovative platform for IoT services is an asset that companies can leverage for the benefit of their clients.

“This cloud based data driven services project will make the widespread benefits of connected buildings a reality for Siemens Building Technologies’ real estate customers, helping them to make more informed business decisions and realise operating efficiencies. Capgemini will support this roll-out from strategy development through to implementation and integration.”

Parallels Access 3.1: Support for iPad Pro

Parallels Access 3.1 The latest version of Parallel Access adds a much-requested feature – support for the iPad Pro. Parallels Access, which gives users a convenient and natural way to control their desktop applications from their tablet or phone, now has full support for the large screen of the 12.9” iPad Pro. Of course, this […]

The post Parallels Access 3.1: Support for iPad Pro appeared first on Parallels Blog.

Big Data Journey | @CloudExpo #BigData #IoT #M2M #DigitalTransformation

I love EMC World (though I can’t say the same about Las Vega$). I get an opportunity to talk to customers who are at the dirty and grimy frontline of trying to derive value from all of this Big Data hoopla. They teach me tons!
One theme that came up several times in our conversations was the following:
“I can’t get the Business to engage in an envisioning type of engagement. We have lost their trust. So we are forced to start our Big Data journey from the technology.”

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81% of CIOs believe legacy systems are having negative impact on business

racing horses starting a raceResearch from Trustmarque has highlighted 81% of CIOs believe legacy infrastructures are having a negative impact on the IT department’s productivity levels.

The report stated the majority of CIOs see the legacy systems as a drain on IT resources and 86% believe IT management has become more complex over the last five years, owing to the fact teams have to juggle between the impact of cloud and mobile, as well as delivering on legacy systems. Due to the increased number of SLA’s and an increasingly diverse number of vendors to support both new and legacy technologies, 58% are struggling to deliver a consistent level of IT across the business.

“Providing comprehensive, consistent IT support in today’s complex IT world is a huge challenge for CIOs. It’s unsurprising many are finding IT management a growing burden,” said Mike Henson, Director, Cloud and Managed Services, Trustmarque. “Particularly where there is a lot of legacy technology, CIOs have an important decision to make – whether to continue to support legacy IT, or explore migration to the cloud – where support costs can be considerably lower.

“Today, IT might be easier to use than ever, but it’s also much more complex to manage and support. The business IT model has shifted, digital experiences are high on the agenda, along with a desire to consume rather than build IT. This shift has caused considerable strain on CIOs’ time, resources and budgets.”

While cloud could now be seen as a priority throughout the industry, the majority of businesses are having to navigate a number of transformation projects to implement the technology. In reality, very few companies are in a position to deliver a Greenfield cloud proposition within their organization, leading to complications in managing the co-existence of cloud and legacy, as the report indicates.

One are which this is seemingly having a direct impact is on innovation. As IT complexity has increased, the report indicates the number of ‘tickets’ being raised throughout the business has also increased. This in turn keeps IT employees focused on operational tasks (“keeping the lights on”) as opposed to focusing on implementation of new technologies to support digital transformation projects. 77% of the CIOs questioned in the survey confirmed one of their top priorities was to reduce the proportion of internal resource devoted to operational IT, freeing team members up to invest more time in transformational IT projects.

“In today’s increasingly connected world, business IT is unpredictable – changing to reflect varied business needs and the ways in which modern employees want to work,” said Henson. “Many CIOs struggle to balance the need to run business IT as usual, while at the same time delivering innovative new services to demanding users. Clearly, CIOs recognise the growing need for continued innovation within their organisation – but also recognise that a lack of internal resources and skills can hamper this ambition.”

Although general consensus throughout the industry is leaning towards cloud penetrating the mainstream marketplace, it is unlikely we’ll see cloud and other emerging technologies as the default until resource can be effectively moved away from operational IT. A number of different businesses have stated the need to transform to remain competitive in the marketplace, thought the report does imply these projects are unlikely to succeed until the idea of IT as simply a support function is removed from the business mind-set.

Dynatrace and Pivotal Cloud Foundry announce new partnership

welder weld root weld from inside of big pipePerformance management company Dynatrace has announced a new partnership with Pivotal to monitor the performance of transactions across their Pivotal Cloud Foundry app and micro-services portfolio.

Dynatrace Application Monitoring Service Broker Tile and Buildpack Extensions will offer customers the opportunity to identify and resolve performance issues during and after a cloud migration project. The team claim the new offering will enable customers to create performance standards, which will ultimately improve user experience.

“The root-cause-analysis capabilities in Dynatrace products solve the new set of challenges that a Cloud Native microservices architecture creates – namely, that there are so many moving parts, it can be difficult to identify the underlying cause of aberrant system behaviour,” said Joshua McKenty, Head of Platform Ecosystem at Pivotal.

The migration to cloud computing has come under increasing scrutiny in recent years, as companies are aiming to create more business value around the projects, building use cases which extend beyond a reduction in CAPEX/OPEX. Dynatrace claim the new product will enable customers to maintain visibility of all apps, containers and VMs under management, as well as identifying root causes of performance troughs. The new offering is mainly aimed at those focused on cloud native application development and multi-cloud deployments, with Dynatrace claiming developers can now proactively optimize end-to-end transaction latencies.

“For Pivotal Cloud Foundry users, this collaboration will result in new levels of actionable insight into their apps,” said Rob Cohen, VP of Strategic Business Development at Dynatrace. “Equally important for companies leading the Cloud Native approach, it will encourage better collaboration through data transparency, which is a key part of continuous delivery in the cloud.”

Announcing @ContentMX Named “Sponsor” of @CloudExpo New York | #Cloud

SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON’s 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York.
“CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the show ends?” said Jeff Mesnik, ContentMX President. “We are here for the sponsors, resellers and cloud providers to make a plan to continue the conversation and not leave money on the show floor.”

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Are the costs of cloud implementations overruling the benefits?

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Cloud computing has unquestionably had a dynamic effect on business growth and productivity, enabling mobile collaboration and scalable packages that allow for rapid expansion. One of the principal benefits given in favour of this model of computing is its ability to drive down costs, particularly when it comes to removing or reducing the need for upfront investment, and providing a stable, predictable IT subscription.

One might assume, then, that the global take-up of cloud solutions would drive costs down further even as efficiencies grow. Yet often the opposite is true, and many businesses are encountering ‘hidden’ costs they hadn’t anticipated, causing some to question the overall value of cloud migration.

Unexpected costs

While cloud service providers naturally advertise the potential IT cost-savings to be made, caution is necessary when taking into account various factors.

The first is a question of human resources. In-house IT staff will need ongoing training in order to efficiently manage the cloud architecture, from the first stages of migration to integrating systems and maintaining them. This cost is enhanced the more complex hybrid systems become, as your staff need to collaborate extensively with the service provider’s administrators.

With regard to data retrieval, some cloud service providers offer tiered storage options, with differing levels of accessibility, which allow businesses to compartmentalise their data according to how often they need to retrieve it. This means that if you should unexpectedly need access to critical data promptly, you could end up paying more than you had initially budgeted for storage.

It can also be easy to either over- or under-provision, increasing costs, until you find the solution that works best for you, while pricing models are known to change regularly, in part due to service providers finding that increasing demand or complexity of their offering is raising their own costs.

While by no means comprehensive, this list should throw some light on what is a pressing concern for businesses investing in cloud migration. Part of the issue is that many businesses still view cloud computing solely as a cost, rather than as a benefit. Even though they may be paying more than they anticipated, the importance of reliable service, increased productivity and IT agility that they gain in return cannot be overstated.

Operational costs will still tend to be substantially lower than hosting software in-house, and there are numerous advantages, just one of which is an efficiency gain in the instant release of upgraded software and application of patches.

Cost reduction strategies

The good news is there are various strategies available to lower unexpected or ‘hidden’ costs of cloud computing.

Planning is key. The more time spent before migration into the cloud determining exactly what your company’s requirements and internal resources are, the more successful that migration is likely to be in its early stages. When looking at budget, it’s advisable to factor in the costs of making a few mistakes, such as storage needs, at the beginning. Never rush into a decision when selecting a provider as if you make the wrong choice, it can be time-consuming and costly to move your data elsewhere.

Staggering the migration process is also a good idea; consider moving easier workloads across first to build up knowledge, experience and confidence among your IT team, while equally important is investing in your in-house staff so that they are optimised. It’s worth noting here that you should expect some cost in relation to this to be permanent; while cloud computing in itself is not inherently expensive, the ‘human cost’ of ongoing training, support and maintenance can be.

It is also in the best interests of your service provider to ensure their clients are happy, so if you have issues with costs, you can take them up with your account manager and try to work out a more suitable plan going forwards.

Conclusion

There is a reason why most opinion towards cloud computing remains positive, as it does usually make financial sense for businesses of all sizes. It’s therefore vital to have a good understanding of what you’re paying for and why.

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