On Friday October 7, the Parallels team will be in the Lone Star State to attend the Dallas Tech Summit. This prominent IT industry event will feature decision-makers socializing freely with hand-selected companies in a full, friendly day of activities and presentations. Dallas Tech Summit At the summit, the Parallels team will meet and greet […]
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How effective is your organization at leveraging data and analytics to power the business?
This is the question that we pose at the beginning of our client conversations. Gaining intimate insights about your customer, product, and operational behaviors, tendencies, trends and propensities is critical if organizations want to drive digital business transformation; optimizing key business processes, uncovering new monetization opportunities and creating a more compelling customer experience.
The digital signage market was valued at USD 16.88 billion in 2015 and is expected to reach USD 27.34 billion by 2022, at a CAGR of 6.7% between 2016 and 2022, as per marketsandmarkets.com. It is also considered as a future for retail and similar industries, where customer experience plays a major role.
The cloud wars rage on. The room is full of 800lb gorillas that have been battling over market share and supremacy for several years now. You know who the key players are – Amazon, Microsoft, Google and IBM – all still standing. Three year ago, Gartner described the market as ‘still evolving and maturing’. However, last year, they described the market as ‘in a state of upheaval’ with many providers shifting their strategies as they struggle to obtain market share.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
With online viewership and sales growing rapidly, enterprises are interested in understanding how they analyze performance to positively impact business metrics. Deeper insight into the user experience is needed to understand why conversions are dropping and/or bounce rates are increasing or, preferably, to understand what has been helping these metrics improve. The digital performance management industry has evolved as application performance management companies have broadened their scope beyond synthetic testing that simulates users loading specific pages at regular intervals to include web and mobile testing, and real user monitoring (RUM). As synthetic monitoring gained popularity, performance engineers realized the variations that exist from real end users were not being captured. This led to the introduction of RUM – the process of capturing, analyzing and reporting data from a real end user’s interaction with a website. RUM has been around for more than a decade, but the technology is still in its infancy.
The digital performance management industry has evolved as application performance management companies have broadened their scope beyond synthetic testing that simulates users loading specific pages at regular intervals to include web and mobile testing, and real user monitoring (RUM). As synthetic monitoring gained popularity, performance engineers realized the variations that exist from real end users were not being captured. This led to the introduction of RUM – the process of capturing, analyzing and reporting data from a real end user’s interaction with a website. RUM has been around for more than a decade, but the technology is still in its infancy.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it.
In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy applications and systems more useful by leveraging an increasingly disparate ecosystem of technologies, users and devices to create actionable business intelligence.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here
In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discussed how a new approach is necessary, one that supports the attributes of the cloud with the millions of applications and users depending on it for their business and personal lives. Object storage is the millennial approach to cloud-based data storage, archival, retrieval and cost. Why? Because it delivers significantly higher data reliability and allows virtually unlimited expansion for storage. Perfect for a hash-tagging, selfie-taking, always communicating and collaborating in an on-demand world.
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility – Book of List.
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone.
Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Internet combined with ICP registration, the Great Firewall, and BGPs have resulted in a limited foreign market in Mainland China.