Oracle is launching a rewards programme that promises to help customers speed up their migrations plans, while also reducing their software licensing costs. 

The programme is aimed at existing customers, who might be enticed into adding to their Oracle Cloud Infrastructure (OCI) plans with rewards that reduce or even “eliminate” on-premise tech licensing support bills. 

The terms of the scheme promise that all Oracle technology license support customers will earn at least 25 cents of Support Rewards for each dollar of Oracle Cloud Infrastructure ‘Universal Credits’ they purchase and consume. These are a form of pay-as-you-go subscription.

More savings can be had for Oracle’s ‘Unlimited License Agreements (ULA)’ customers, who can earn rewards at a 33% rate and potentially eliminate their bill completely by migrating $1.5m of workloads to the Oracle Cloud infrastructure.

“OCI is Oracle’s fastest-growing business because we built a unique Generation 2 cloud infrastructure platform capable of running the most demanding mission-critical workloads faster, more reliably, and more securely than our on-premises systems,” said Oracle CTO and chairman Larry Ellison.  

“We want to enable more customers to take advantage of our Gen 2 Oracle Cloud Infrastructure. Oracle Support Rewards gives customers an easy way to simultaneously reduce their software support spend as they increase the speed of their cloud adoption.”

The rewards scheme has been launched to help CIOs and IT organisations under pressure to drive company-wide innovations under tight budget restrictions. Oracle has compared them to frequent flyer miles, as a customer’s Support Rewards are automatically added in their OCI Console every month, with Rewards applied anytime.

The support programme has also been praised by IDC’s cloud and edge VP Dave McCarthy, who said its transparent pricing was essential in attracting new business and accelerating the adoption of OCI.