Oracle has announced a new partnership with BT as the company continues its efforts to redefine its offering and penetrate the cloud computing market segment, reports Telecoms.com.
Through the new partnership customers will be able to use several features of BT Cloud Connect environment to gain direct connectivity to the Oracle Cloud. The offering will provide options for connectivity from hybrid enterprise data centres to the Oracle Cloud, of which there are currently 19 spread around the world.
“Direct and reliable access to data and applications hosted in cloud environments has become critical to organisations as they embark on their digital transformation journeys,” Luis Alvarez, CEO of Global Services at BT. “We are accelerating our drive to be the world’s leading cloud services integrator and I am proud that BT is becoming the first global network services provider to offer direct access to the Oracle Cloud.”
Both companies have launched new initiatives to capitalize on the burgeoning cloud computing industry. BT’s Cloud of Clouds offering was launched last year in April as part of the company’s new technology roadmap to move customers onto a cloud platform. The Cloud of Clouds offering allows customers to integrate BT’s private, public and hybrid cloud services, as well as services from partners including AWS, Microsoft Azure, Salesforce and Cisco.
Oracle’s journey to the cloud has been a more varied experience, though the team would appear to be prioritizing the market segment for future growth. The tech giant was seemingly very sceptical over the implementation of cloud initially, as Oracle Executive Chairman Larry Ellison said in an analyst briefing in 2008, “The computer industry is the only industry which is more fashion driven than women’s fashion. I was reading W and it said that orange is the new pink. Cloud is the new SaaS.”
Since this comment the company has changed its direction, acquiring several cloud vendors to boost its position in the market. Oracle has however taken a slightly different approach from others in the industry, targeting organizations which have a vertical specific cloud offering. Opower, a company which provides customer engagement and energy efficiency cloud services to the utilities industry, was acquired for $532 million in May, and Textura, a provider of construction contracts and payment management cloud services, was bought for $663 million in April.
Although Oracle has been late to the party, the company has committed heavily to the new market. During the quarterly call earlier this month Ellison claimed Oracle is in a strong position to grow in the IaaS, having invested heavily second generation data centres. Telecoms.com readers would appear to agree with Ellison’s confidence as we asked in a flash poll whether the company could break AWS, Microsoft and Google’s dominance in the IaaS market; 64% agreed it could in time.
Oracle has committed heavily to the cloud computing market in recent years after an initial period of denial, which could be linked back to the company’s reliance on revenue driven from non-cloud products. The partnership would appear to be a move to justify the company’s position in the cloud market as Oracle lean on BT’s credibility to push its cloud offering to BT customers.