When a person has clogged arteries it restricts and reduces the flow of oxygen rich blood through their body. Clogged arteries also greatly increase the risk of strokes, heart attacks and even death. In the digital age the equivalent of oxygen rich blood for organizations is the data running through an information logistics system.
Healthy and digitally mature organizations have in place an optimized information logistics system (OILS), that enables data to flow unencumbered and efficiently throughout an organization in digital-time. Data must flow in digital-time, a speed which is fast enough to satisfy even impatient digital consumers.