Implementing a recurring revenue business model guarantees stable, predictable income and a high customer lifetime value (CLV). It’s no surprise, then, that nearly half of U.S. businesses have either adopted or are planning to adopt recurring revenue models.
Recurring revenue is a disruptive trend that empowers companies to grow revenue, gain the competitive advantage, and increase market share across all industries, from healthcare to entertainment to retail. Some estimates place the total market value of the opportunity for recurring revenue business at $500 billion or more.