The Millennial Generation, aged 18 to 34 is having an increased impact on business technology. Born into the age of the PC and early internet this demographic is more proficient and demanding of apps, devices and IT services than earlier generations. In the past progressive IT organizations would consider this group as a category to accommodate, making the company appealing to college recruits and new hires. More recently however, this generation is now mainstream with increased influence driving IT strategy. They now include partners at large firms, doctors that never used paper charts and executives making purchase decisions.