As consumers in the age of digital innovation, we benefit from an abundance of technologies, each seeking to simplify our daily lives. Be it Apple, Amazon or Google, our digital service providers are only too happy for us to take advantage of their latest cool apps or funky new tools. With so much free stuff and low cost pay as you go options, we’ve never had it so good. It’s a no brainer, win-win for both consumer and producer. Or is it?