A common misconception about the cloud is that one size fits all. Companies expecting to run all of their operations using one cloud solution or service must realize that doing so is akin to forcing the totality of their business functionality into a straightjacket. Unlocking the full potential of the cloud means embracing the multi-cloud future where businesses use their own cloud, and/or clouds from different vendors, to support separate functions or product groups. There is no single cloud solution ideal for all applications, and some applications might not fit the cloud at all. For example, certain applications have more stringent security or compliance requirements that require a private cloud or traditional on-premises deployment. For the foreseeable future, the majority of companies will maintain a hybrid cloud environment, and should invest in a multi-cloud strategy allowing them to leverage the diverse cloud market for the solutions that fit their specific application and storage needs.