This is a topic our marketing team talks about all the time. On an almost daily basis our marketing teams chats about how to effectively market Cloud solutions to the web hosting market and the non web hosting market. The more important part of that statement is the later. The non web hosting market. For the longest time, as far as we can recall, the web hosting industry and web hosting vendors have been mostly satisfied selling their solutions to members of the web hosting community – i.e. consumers who know what the difference between a VPS and a dedicated server is. But here’s the thing – the world is changing and this inclusive business model of only selling to those in the know is an old world failing business model. The new model, as 1 & 1 has noted, is to sell web hosting solutions to the people who need them without knowing they need them or even how to use them.