In anticipation of this week’s Parallels Plesk Panel 11 launch, two new best practices whitepapers have been published in the Marketing Best Practices section of Parallels PartnerNet.

The first white paper details how Parallels Plesk Panel 11 is the only Web hosting control panel with an integrated website design package, SaaS storefront, and billing system. By leveraging these and other key features of Parallels Plesk Panel, you can increase your average revenue per user (ARPU), reduce customer churn, reduce administrative costs, and minimize the cost of customer acquisition. This white paper outlines the key features of Parallels Plesk Panel—features that will help you maximize your profits and grow your business.

The second whitepaper dives a bit deeper into Parallels Plesk Panel 11 with Web Presence Builder. The Web Presence Builder tool directly addresses two of the most important things that an SMB needs besides hosting itself – help with website design and social media integration. By following the best practices in this paper, you will be able not only to boost ARPU but also to enhance customer “stickiness.”

– Josh Beil
Director of Service Provider Marketing
@joshbeil