A new study from Technology Business Research (TBR) has found IoT’s revenues have grown to $6.7 billion over the course of Q4.

The research, which focused on the industry’s largest IoT players, including AWS, GE, Google, Intel and Microsoft amongst others, highlighted strong year-on-year growth as tier one vendors aim to drive profits in a relatively open marketplace. A lack of competition, high-profits and immature regulations/standards, are driving IoT up the priority list for tier one vendors currently.

“Effectively, every type of IT and operational technology (OT) vendor will have a stake in the growing commercial IoT market, as IoT solutions will drive increased use of diverse IT and OT products and services,” said TBR Devices and IoT Analyst Dan Callahan. “In addition to building interest in established IT products, commercial IoT will create growth in specialized business consulting, hardware, network, development, management and security components.

“IT and OT vendors that are quick to capture IoT opportunities within their current customer base, and attract new ones through developer programs and investing in growing mindshare, will enjoy additional, immediate, revenue opportunities.”

The ongoing adoption of cloud computing and the increasing pressure to capitalize on the growing amount of data available to organizations, were highlighted as drivers for the adoption of the technology, as customers aim to increase operational efficiency and the effectiveness of the decision making process. TBR believes the 21 benchmarked companies are gaining an advantage in the attractive IoT market due mainly to minimized competition. A lack of standards and security concerns around the technology has set a high barrier to entry for tech companies, though there is a healthy value chain in which smaller organizations can capitalize.

North America is seen as the leading region to integrate IoT and develop an early adopter community, accounting for just over 40% of the activity. APAC and CALA represented 24.8% and 5.5% of the market, respectively, whereas EMEA accounted for the majority of the remainder.