Intelliverse has launched IntelliBuzz, a social media monitoring service.  IntelliBuzz  helps organizations listen, engage, measure and optimize interactions across multiple social platforms to develop a better understanding of customers and markets, integrate a social CRM channel and align social strategies with overall business objectives.

“Today’s businesses cannot choose whether or not to engage in social media,” said Frank E. Paterno, VP of Marketing at Intelliverse. “Customers are expressing both joy and frustration socially. Companies that aren’t listening and choose not to participate in these conversations will quickly become obsolete.”

The IntelliBuzz service can help companies in the following areas:

• Provides marketers with a single dashboard to publish, engage, manage, analyze and report across multiple social campaigns and platforms. It also helps marketers schedule future posts and trend the social activity about their brand, which can range from protecting the brand during everyday operations to uncovering opportunities for social outreach and meaningful conversations.
• Empowers customer service and sales organizations to listen to and respond to customer and prospect conversations originating on the social web. Benefits include quickly responding to questions from prospects to delighting customers with surprise resolutions to socially made complaints. Customer service organizations can easily integrate IntelliBuzz into an overall CRM strategy and have the tools in place to find questions, comments or complaints on the internet, deliver them to the responsible team and track each interaction to ensure a timely response.
• Allows a human resource organization to gauge employee happiness, gain insight into potential negative organizational issues and evolve corporate values by monitoring the social media activity of the organization’s employees.
• Intellectual Property – Lets an organization know if the organization’s intellectual property (e.g., trademarks and service marks) and confidential information is being used inappropriately so it can respond accordingly.