Riding the current software defined data center (SDC) wave being led by the likes of VMware and software defined networking (SDN) also championed by VMware via their acquisition of Nicera last year, Software Defined Marketing (SDM) is in full force. HP being a player in providing the core building blocks for traditional little data and big data, along with physical, virtual, converged, cloud and software defined has announced a new compute, processor or server platform called the Moonshot 1500.