Analysts predict that 268 billion mobile apps will be downloaded by 2017, further evidence that mobile apps have become the most diverse and broadly adopted software in existence. To thrive in this new reality, developing and delivering applications that drive superior user experiences and engage your customers and staff is the new business imperative. Examples of this new cloud-centric, mobile-first application economy are everywhere, and they are radically changing the world of business.
In entertainment, applications like Netflix and Hulu have already transformed video delivery, and are becoming the new standards. In the payments sector, applications like Google Wallet and PayPal are challenging the dominance of traditional banks and credit cards. In transportation, software-driven services like Uber and Lyft are rewriting both the back office and customer experience world of taxi and limo services.