By Richard Campione,  President, Cloud & Data at Services Business at ServiceSource

A recent CIO Zone article stated “cloud computing is increasingly becoming the rule and not the exception.”  With cloud computing becoming so pervasive and commonplace in our day-to-day lives and businesses, everyone has differing opinions on how to quantify the true value of the cloud.

So, how exactly do you put a value on and quantify the business benefits of the cloud?

On its surface, the cloud brings economies of scale that can be quantified through traditional metrics such as cost savings and performance improvements.  For ServiceSource, a company focused on harnessing the power of big data to increase recurring revenue and customer retention for our clients, the real benefit of the cloud is the ability to do things that you couldn’t otherwise do, and the unprecedented agility it affords.

Let’s start with agility

I frame this …