It’s a fairly well known truth that EMEA (Europe, Middle East, Africa) isn’t as up to speed as North America in utilising cloud technologies. It is being addressed, if the EU’s cloud strategy launched last September is anything to go by – yet the gap is still there. So what can be done?

Duncan Greenwood, sales director at CA Technologies, believes that EMEA CIOs, in these belt-tightening times, have pressures built on them borne out of survival rather than growth; and as a result, cloud is the only way to go.

“They’ve got this innovation agenda that the business is demanding – faster, cheaper, we want it more, we want it now,” Greenwood explains in a call to CloudTech. “That’s the difference in mentality between the US and Europe.

“The lack of investment innovation in technology is absolutely driving them to the cloud, and that’s why …