In this webinar, our featured guest Kim Celestre, Sr. Analyst at Forrester Research will share findings from the new report: “Benchmark B2B Social Marketing Efforts,” just released this month. Kim will highlight the top social marketing tactics that have achieved the highest level of satisfaction and positive business outcomes for B2B Marketers. Join us to see which tactics made the list – you may be surprised at what they are.
Kim will also share her predictions on the future of communities as they move beyond just the customer support function and start influencing buying behaviors earlier in the customer lifecycle through strategies such as gamification, and ultimately driving higher ROI.
Liz Courter, Community Manager at Marketo, will showcase how her company has been successfully leveraging online communities to grow customer lifetime value.