Google is in the middle of a legal battle with European privacy watchdogs after the organisation refused to change its new privacy policy in order to adhere to EU compliance regulations. The watchdogs said “Google Inc.’s privacy practices don’t comply with Europe-wide data-protection rules.”
The Problem with Google’s Privacy Policy:
Google presented the new policy in March 2012 and it the changes allowed the search giant to help utilize targeted advertising by merging user data from its different websites (Gmail, Google+, Google Drive, etc.). Another issue is that the company’s 60 privacy policies have been combined into one “simpler” policy.
EU regulators have decided that the privacy policy does not provide enough information for users about how their data will be used or tracked. Also if a user does not agree with these policy changes they would not be able to use Google’s services. The …