Do you know the computer technology saying, garbage data in results in garbage information out?
In other words even with the best algorithms and hardware, bad, junk or garbage data put in results in garbage information delivered. Of course, you might have data analysis and cleaning software to look for, find and remove bad or garbage data, however that’s for a different post on another day.
If garbage data in equals garbage information out, does garbage big data in result in big garbage out?
I’m sure my sales and marketing friends or their surrogates will jump at the opportunity to tell me why and how big data is the solution to the decades old garbage data in problem.
Likewise they will probably tell me big data is the solution to problems that have not even occurred or been discovered yet, yeah right.
However garbage data does not discriminate …