Eric is a seasoned product marketing leader with 20 year’s experience building product messaging and positioning for numerous SaaS-based solutions. He has worked in five startup environments at the Vice President level creating in-bound marketing strategy for multi-channel content marketing and demand generation initiatives that compel an audience to action and affect revenue growth. More than just generating leads, he plays a critical role of influencing company relationships with customers, industry analysts and partners. He delivers digital engagement strategies that lower the cost of acquisition while driving the target audience through the buying cycle.