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EMC beefs up product portfolio with enterprise and native hybrid clouds

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EMC has announced the general availability of its Enterprise Hybrid Cloud 4.0 product, a new hybrid cloud offering aiming to help customers advance their cloud journey, as well as given more information on Native Hybrid Cloud.

“Understanding the needs of organisations to transform a more modern, automated, self-service IT environment, EMC continues to develop and deliver innovations into its cloud platforms that are designed, supported and sustained as one to help customers simplify and accelerate their digital business initiatives,” the press material notes.

The company is also set to launch Native Hybrid Cloud in September, which is built on hyperconverged VCE VxRail appliances. The product is designed to smart small and quickly scale and provide a platform to give organisations a ‘flexible, cost effective and optimised hybrid cloud platform for cloud native application development’.

The new products make note of EMC, VMware and VCE technologies. “EMC’s Enterprise Hybrid Cloud and Native Hybrid Cloud are the fastest, surest path to the cloud based on the unrivalled level of collaboration between EMC and VMware,” said Peter Cutts, EMC VP solutions. “They enable our customers to shift their focus from building infrastructure to delivering innovative new services that differentiate their business.

“Today’s announcements emphasise our commitment to developing hybrid cloud platforms that ignite our customers’ IT transformations and simplify and accelerate their path to becoming a digital-driven business.”

“Enterprise Hybrid Cloud and Native Hybrid Cloud are built on a foundation of proven VMware technologies,” said Loretta Brown, vice president of federation at VMware. “With the vRealize Cloud Management platform, Enterprise Hybrid Cloud delivers customers the cloud consumption experience and agility they need to make their transformational cloud journey.

“These platforms accelerate IT’s ability to deliver a software-defined environment that is ready to support the needs of both traditional and cloud-native applications,” added Brown.

EMC was bought by Dell for $67 billion (£43.7bn) in October last year.