In today’s uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously. Products have rebranded from content management, asset management, CRM, social media, analytics … to Experience Management for the Consumer. However, the key to success in this IoT enabled world is to treat the buyer as a person and not as a consumer or customer. This means we have to offer the person an immersive experience through their lifecycle every day, at every hour, and everywhere.