As Eric Reis, pioneer of the lean startup movement notes, a software startup’s ability to succeed depends solely on how quickly and inexpensively they can try new features. The challenge is if you are a typical startup, you are your ops team and development resources are the biggest determinant of time-to-market, and developers are your most expensive and highest ROI resources.
If you could save each member of a four-person developer team 10% of his/her time, you could reduce time-to-market, reduce cost, try more experiments that increase your chances of success, delay hiring, and keep your burn rate under control. A DevOps approach can hold this promise.
For this reason, improving your DevOps workflow to eliminate inefficiencies should be a top priority for every technology-driven startup, no matter how small. And doing it sooner is more beneficial than later because more can be accomplished in less time with the right workflow in place.