With the analysts predicting cloud computing to rise and rise in 2013, it can be refreshing to get a consumer perspective on how they use the cloud and their overall knowledge of it.

Yet the signs don’t appear to be good – a new survey from UK-based hosting group Webfusion has revealed that two thirds of UK consumers don’t have a clear view of what the cloud entails.

Webfusion polled over 1,000 people, with their findings giving little credence to a consumer shift in cloud perception.

When asked the question ‘when it comes to computers, do you understand what ‘cloud’ means?’, just over a third (33.8%) related most closely to the response ‘yes, I have a clear understanding’. 28.5% emphatically said ‘no!’ whilst 18.3% agreed with the response ‘I have some understanding’.

Not particularly good signs there and the response was similar when concerning understanding …