To help businesses maximize their investment in cloud technologies, Cloudreach has today launched an Innovation Services program. Starting with Google Apps, this consultancy-based service helps business cloud users consistently review how they’re using Google Apps, make the best of the tools they have and adopting new services from Google as they are released.  Cloudreach will work with new and existing users to help them adopt and benefit from all of the services Google Apps offers as opposed to just the familiar tools – going beyond the familiarity of Gmail, contacts and calendar to other Enterprise functionality and even the less well known Google Maps and Geospatial data management tools.  By working with Cloudreach businesses can ensure they extract maximum value from the cloud-based services and avoid needlessly making costly investments elsewhere, all while enabling a culture of collaboration and giving end-users the flexible tools and features they demand.

Failing to exploit public cloud services thoroughly is proving costly for cloud users, says Cloudreach. As the adoption of public cloud services soars, businesses have the opportunity to realize vast benefits, such as reduced costs and improved efficiency, but many are only scratching the surface by not reviewing and not looking beyond the more familiar tools, says the cloud computing consultancy.

“It’s not just about driving innovation within business, but also about optimizing all the services you use. In the world of using public cloud, one drives the other, so it’s important that businesses remain focused on getting the most on both counts,” comments Pontus Noren, co-founder and CEO, Cloudreach. “The cloud is a great thing, and the reality is it just keeps getting better as more developments are made by Google Apps and Amazon Web Services. This ongoing evolution is only good news for businesses – as long as they continually review to ensure they harness these developments.”