The days of the old-style triple or quad-play bundles are numbered. Going forward, operators will have to offer a whole range of new content and applications within their bundled products – including OTT content from companies like Netflix and Spotify and even VoIP from providers like Skype – to keep their subscribers happy.

A report from Informa T&M, Beyond Quad-Play: How Multi-Screen, OTT and the Cloud Are Transforming Next-Generation Bundling, takes a global snapshot of the fast-changing bundling market and shows how operators across the global market are offering new services and applications to bring more value to their bundled products.